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Television Broadcast Set Design and Vista's Spyder
Visually stimulating sets for broadcast television are starting to set a standard for the industry. As they say in marketing, if you don’t position yourself, your competitors will. Those who lead the way with visually compelling set design will gain a competitive edge in the broadcast industry and make their rivals look as if they are behind the times.
Already multiple top-tier shows have decided on the Vista Spyder video processing solution for their set design. Some of these leaders include:
- NFL on CBS
- CNN (CNN Today, Insight, Business International, World Business Today,
Your World Today, Paula Zahn Now, World Sport, Anderson Cooper 360)
- NBC Sunday Night Football
- CBS Evening News with Katie Couric
- The Golf Channel
Vista Systems makes a video processing product that allows producers and set designers to have more control than ever before over their sets. It allows layered video to be shown behind and in front of the talking heads, allowing for a more dynamic look. It also allows the set to be adaptive, able to allow the current story to envelop the broadcaster and give a holistic view of the current story. Instead of a static set design, designers can show any imagery they choose behind and in front of a broadcaster or a group of hosts.
The beauty of the Spyder video processing platform is its ability to scale and perform modular arrays. If you simply need a small amount of layered standard definition video with text on top, this can be done with one Spyder unit. However, lets say you want a datafeed to come in live that is HD, layered with pre-formatted graphics and text and you want it to display in three different places on set at the same time? Well you can do that too by daisy-chaining the appropriate Spyder platforms together. You also can control the entire setup from one source, allowing you to visually design your video solutions from one hub.
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